Negative Option Marketing

Do your customers consent in advance to purchase recurring prodcuts and/or services? If you use this type of marketing known as negative option marketing, via ecommerce, you are continually on the radar of lawmakers and government. 

Here are some practical approaches to follow when using negative option marketing: 

1. You must be able to substantiate any performance claims shown on your website. 
2. Images and endorsements of celebrities are prohibited without their express written consent. 
3. You must not create a false sense of urgency for purchase. 
4. Terms must be at least 12 point font (or the same size as all the other font on the payment page).
5. Terms must be clearly disclosed on the payment page. 
6. There must be a "Contact Us" link on the website including toll free number, email address, and hours of operation. 
7. CVV and AVS must be implemented
8. The terms and conditions of the up-sell must be clearly displayed. 
9. You cannot capture the deposit transaction until the product has shipped. 
10. Shipping should occur within 48 hours of purchase. 

For more detailed information on Negative Option Marketing download our eBook.