Media Contact:
Chris Long
Chief Marketing Officer
Litle & Co.
(978) 275-6523
clong@litle.com

Litle & Co. Selects New Director of Business Development

Lowell, Massachusetts - June 4, 2007 - Litle & Co., the leading payment processor for Direct Response merchants, announced today that former Communication Data Services, Inc National Sales Manager Chris Reinmuth has joined the company as Director of Business Development, Direct Response. Reporting to Michael Shatz, Vice President of Sales, Reinmuth will be responsible for Litle & Co.'s strategic initiatives in the Direct Response industry.

"We're thrilled to welcome such a talented and seasoned professional to our management team," said Tom Litle, Litle & Co.'s President and CEO. "Chris has spent more than ten years in the Direct Response industry, and has extensive experience in sales, sales management and business development. He has had an immediate impact everywhere he's worked, and we're very excited to have him here at Litle & Co."

"Litle & Co. is a company with tremendous momentum and a number of high-profile customers in Direct Response Television." said Reinmuth. "I'm looking forward to being a part of such a successful organization."

Reinmuth has held numerous positions serving Direct Response merchants including National Sales Manager at CDS, Inc., Sales Consultant for the Jay Group, a third-party logistics management company, Director of Sales at NewRoads Fulfillment and Director of Sales at AEGON Direct Marketing.

About Litle & Co., LLC

Litle & Co was founded in 2001 by payment and direct marketing industry leaders and is the only payment processing company focused exclusively on direct marketers. The combination of new technology with a fresh approach to payment processing systems development, result in a next generation payment processor that simultaneously provides more services to Direct Commerce Merchants while reducing their maintenance costs and giving them more flexibility and options. Our solutions are tailored to merchants' individual needs, without any hidden fees or arbitrary charges. For more information about Litle & Co., visit www.litle.com.

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