Online Services

If there’s one constant in the B2B and B2C online services world it’s that its virtual borders continue to extend their influence and reach. Consider just these handfuls of examples:

Digital Goods

Global sales of e-readers such as Amazon.com's Kindle will reach 6.6 million devices by the end of 2010, and then jump 68% to 11 million devices in 2011 as it battles popular media tablets. (source: Gartner Group)

Online Games

The U.S. virtual goods market — including social games, online games, virtual worlds, consoles and mobile games is expected to hit $2.1 billion in revenues in 2011 (source: GamesBeat)

Online Data and Storage Backup

IDC estimates revenue for this emerging market to reach $715 million by 2011, representing a 33.3% compound annual growth (CAGR) between 2006 and 2011. (source: IDC)

Online photo/imaging services

Spending on photo publishing products was estimated to reach approximately $1.32 billion last year and is expected to grow slightly this year to $1.4 billion. (source: PMA Foresight)

Online Dating

The online dating industry, with a current worth of $948M is projected to grow to more than $1.2B in 2012 (source: MarketData Enterprises)

The other constant in each of these examples is each is a card-not-present (CNP) merchant.

We specialize in CNP, the most demanding of all payment processing environments. Meeting the payment processing needs of online goods and services providers is part of our DNA. In fact, Litle & Co. built its first payment processing engine to meet the needs of catalogers and other direct response marketers ― the first card-not-present merchants who were overlooked, overcharged, undervalued and undeserved by conventional payment processing methodologies and the predecessors of today’s digital-direct commerce.

We understand the efficiencies of integrated reporting, timely and consistent settlement and having outstanding turnaround time on your authorizations. We also understand that in the CNP environment that these transactions need some extra tender loving care so we specialize in:

Recurring Billing Excellence.   Online services businesses need smooth, seamless recurring billing. Litle & Co.’s payment management engines include some of the most advanced recurring billing logic available today.  We’ll give you the best tools available including Account Updater and Recycling Logic that helps you minimize billing interruptions which create additional customer service demands.

Interchange Management. We do not use interchange as a profit center. Some processors do. There is no incentive for us to qualify your transactions at anything other than the best rates and we always pass through the exact interchange rate for which the transaction qualified.

Dynamic Reporting.  Reconcile quickly. Investigate deeply.  All the intelligence you need—in a format that makes life easy for you.  Benchmarking and analysis that helps you understand how your processing performs.  Rich analytics that can tell you which forms of payment are working best for you.

Affluence Indicators. Analyze the buying habits of affluent cardholders within your base.  They are more likely to have the buying power and the willingness to spend.

Prepaid Indicators. For consumers signing up for recurring or installment billing, incents customers to use their available funds all at once, spending more of their prepaid funds with you.

Value-Adding Solutions and Services.  You are focused on converting traffic into paying subscribers.  We are focused on supporting your conversion rates with tools such as real-time transaction processing and the right selection of alternative payments. Our Merchant Services Group lives your business and proactively recommends real-time process improvements based on analysis of your payment processing performance.  They’ll suggest changes to your website that might facilitate more conversions.  They’ll even help you determine which payment options are best for you and your customers.

By managing the entire recurring billing transaction for CNP merchants and providing deep dive visibility into an increasingly fickle customer base we help you to not only grow revenues, but also the means to ensure the quality of your customers’ online experience remains high, memorable and of course, repeatable.

Take The Next Step

For more information on payment processing solutions for online services call 978-275-6500 or contact .(JavaScript must be enabled to view this email address).