Direct Response

The spontaneous, pitch perfect requirements of direct response marketing demands a payment processing partner equal to the challenge of efficiently capturing transactions and closing sales on-demand.

The ability to keep the sales moving and to close the sale before your call center staff hangs up the phone is becoming especially critical for direct response professionals. Short, as well as long-form DRTV media billings are experiencing fluctuations in the number of timeslots purchased, declining ad rates, and the overall increase in the average cost of mounting half-hour and hour-long television campaigns (Kantar Media, November 2010).

In 2011 it’s not only about personality and product; it’s also about making sure you have the right processing engine supporting you when that ebb and flow in either viewership, demand or both occur. Closing the deal and getting the order has never been more important.

For more than 10 years Litle & Co. has been serving the direct response industry with innovative services that support the processing needs of this dynamic industry.

From online authorization to continuity and installment billing to chargeback monitoring and chargeback reduction programs Litle knows what you need for payment processing and we deliver. Our time-tested programs and products are designed for flexibility and more than capable of handing your creative and dynamic environment.

Our payment engines are built with the systems you need to maximize your sales at the time of order including:

• Real-time authorizations to prompt the consumer for another credit card if the first one is declined.

• Quick scaling ability to ensure that your consumer never waits for an authorization.

• Automatic Backorder Processing that requires no consumer contact.

• Detailed “declined authorizations” reports to give you the information you need to help close the sale.

Our online reports are clear, concise, and customizable so that they provide timely, accurate and detailed views into your financial operations:

• Customizable date ranges and data that can be easily exported to MS Excel (or other analysis/accounting software) for further analysis.

• Unlimited reporting groups and reporting hierarchies: whether you need to report results by product, division, partnership, organization or logistics partner.

• Unique user groups for unique needs: CFOs, Controllers, Fraud Analysts, Chargeback Managers and more.

In sum, everything you need to keep viewership high, the phones ringing and your close rates high.

Take The Next Step

For more information on payment processing solutions for direct response marketers call 978-275-6500 or contact .(JavaScript must be enabled to view this email address).