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Guthy-Renker wanted a payment processor who could provide more value-added input to help us identify growth opportunities, not just somebody who could process our credit cards. Litle & Co.'s experience in direct marketing is already helping us to make better business decisions. We had a good implementation plan: the transition was smooth and we cutover to Litle & Co. in one day. In addition, we are currently realizing several million in annualized savings.

Guthy-Renker LLC

 
Home > Markets We Serve > Direct Response

Direct Response

BUILT FROM THE GROUND UP FOR DIRECT RESPONSE

As a payment management and processing platform specializing in Direct Response, we know that your business is unlike any other. We know that when the phone’s ringing, there’s no room for error and you MUST be aligned with a system in tune with your business.  That’s why Litle & Co. has built a payment management platform from the ground up to make sure that each and every call becomes an order.

Simple.  Efficient.  And able to close the sale before they hang up the phone.

THREE KEYS TO SUCCESS

A good payment management strategy can help you achieve your company’s goals. Here’s how:

1. Maximize sales at the time of order.

Litle & Co. has built-in systems to make sure your sale keeps moving:

  • Real-time authorizations to prompt the consumer for another credit card if the first one is declined.
  • Quick scaling ability to ensure that your consumer never waits for an authorization.
  • Automatic Backorder Processing that requires no consumer contact.
  • Detailed “declined authorizations” reports to give you the information you need to help close the sale.


2. Reports that work.

Our online reports are clear, concise, and customizable so that they provide timely, accurate and detailed views into your financial operations:

  • Customizable date ranges and data that can be easily exported to MS Excel (or other analysis/accounting software) for further analysis.
  • Unlimited reporting groups and reporting hierarchies: whether you need to report results by product, division, partnership/organization or logistics partner.
  • Unique user groups: information for the unique needs of CFOs, Controllers, Fraud Analysts, Chargeback Managers and more.


3. Remember the four rules of Direct Response payment processing.

  • Be Ready for the Fire Hose Effect. When you’re on air, you’re on the line. Litle & Co. can handle sudden spikes to make sure you take full advantage of call volume.
  • Have a Great Sense of Urgency. Because your sales volume will drop when you’re off the air. you can’t wait for a couple of weeks to get your problems solved. A simple error—like wrong descriptors on consumers’ credit card bills—could ruin your campaign. We know the minefield and can help you fix things fast.
  • Focus. Focus. Focus. We don’t need handholding from you or your staff . You can focus on what you do best: selling.
  • Be Impulsive. With the impulse nature of Direct Response, we make sure every aspect of each transaction is fast and flawless.

 

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